I was aware of Wordle before today and had played with it briefly but didn’t have the opportunity or reason to do much more with it. Well today changed all of that. I’m currently working on making enhancements to my company’s website and a coworker suggested doing Wordles on our team bios and including those on our site. Well, that’s all it took to give me an excuse to play. Within 30 minutes or so, I had Wordled (is that a word — like googled, where you take a noun and make it a verb?) almost all of the bios on our site, played with font, colors, layout, etc. Such fun! So I decided to Wordle my blog to see what it came up with. Without further adieu, here it is folks: Very interesting, indeed. Next time you have a few minutes, go ahead and put your bio, resume, blog or whatever into Wordle and see what happens.
So for those of you who don’t know this, I live in Milwaukee, WI. At this time of year, everyone is itching for winter to be over and spring to arrive. Well Mother Nature decided to give us a taste of spring today — let’s just hope we don’t get hit with one more snowstorm! It was so nice going outside mid-afternoon without a coat. People seemed happier as they drove around with their car windows down, and there was something about the scent in the air – it just smeller fresh and springlike.
The only downside is with the melting snow, my dog comes in with very dirty paws. I guess that’s a small sacrifice to make for the end of winter. Please, Mother Nature, be kind and don’t give us one more taste of winter!
So much of being successful in social media is being authentic. Be real, we’re told. What I find interesting about that advice is just how prevalent it is in all aspects of business right now. Think about it — the typical used car salesman. Slimy, untrustworthy and not authentic, right?
I was at a dinner tonight that brought together HR leaders and entrepreneurs and the discussion took an interesting turn when one participant commented on how authentic companies need to be when it comes to their employer brand. Especially in this economy, even when companies aren’t hiring, it’s imperative that they maintain their employer brand so when the economy does turn around, they are seen as genuine and authentic and as an employer people want to work for.
Be authentic — it’s just good advice in general.
Because I love the movie Napoleon Dynamite, this article I came across earlier today is brilliant:
Now if you’ll excuse me, I’m off to make some sweet moola with Uncle Rico in his awesome orange van.
My husband turns 40 this year so he and I and his sister and her husband are planning a trip to Las Vegas to celebrate. My sister-in-law and I were online today checking things out and I have to say, I was appalled at how basic some of the hotel websites are. Only one hotel that we were seriously considering had virtual tours of their rooms, the pool, etc. Isn’t this 2009? You would think that hotels, especally in Las Vegas of all places, would offer these 360 degree tours to prospective guests. When I sold my home back in 2006 my realtor put a virtual tour of my home online. And that was a small little Cape Cod, a starter home, in Milwaukee! Certainly a hotel in Las Vegas can afford to do that. So while we haven’t booked our trip just yet, you can bet that we’re leaning heavily toward the one that gave us the best idea of what it would be like to stay there.
Every day it seems like there’s another example of a company or organization using Twitter for business purposes, and most recently one example caught my eye. As the mother of a 2-year-old boy, Thomas the Tank Engine is extremely popular in my house. I came across an article earlier this week about the promoters of the Thomas the Tank Engine stage production using Twitter to promote their shows. Now I wouldn’t normally think of using Twitter to promote a children’s program but I have to admit, it was great to see that the promoters are incorporating social media in their marketing efforts. Time will tell if it worked for them, but it just goes to show you how many businesses are using Twitter to reach people. I find it fascinating.
In Jeremy Epstein‘s blog post from Tuesday, he referenced a document about social media/marketing perspectives for 2009. There’s a lot out there on measuring the effectiveness of social media, but I wholeheartedly agree with Jeremy’s assessment that Olivier Blanchard‘s analysis model makes sense Read the rest of this entry »
I was on a call earlier today with an organization wanting to do business with the company I work for. It continues to amaze me just how desperate companies are in these challenging economic times — offering discounts right off the bat. A rep from this organization was telling me that they’ve had incredible response for an event they are holding in a few weeks, that registration is up over last year. I find that really hard to believe when I hear that companies are slashing travel budgets, advertising expenses and trade show participation. For example, a very large consumer products company based in Southeastern Wisconsin has cut all trade show participation and most advertising and is trying to come up with ways to reposition their higher-end product to make sure that sales don’t fall off too drastically. Yes these are challenging times but they also offer marketing professionals great opportunities for innovation and creativity. What great ideas have you come up with? I’d love to hear them.
I was having a discussion with a co-worker today about technology and how quickly things change. It’s so easy now to query Google to find a quick answer to a question or to find a resource. It’s hard to think back to the “old school” way of doing research like when I was in high school — going to the library, looking things up in books, etc. I wonder how different things will be when my kids are in school. They are little now (one is 2, the other is 8 months) but in a couple of years when my older son starts K4 I can’t even fathom what tools will be available to him. At the daycare they attend now, I see kids — little kids — using a computer. Granted, they’re just playing a game but still, it shows how ingrained technology is from early on. I can’t wait to see what my kids learn and can teach me.
So on a whim a couple of weeks ago, I submitted an application for a contest here in Milwaukee through Fitness Together that’s along the lines of The Biggest Loser. While not significantly overweight, I could stand to lose about 20 pounds. My application talked about how I’m balancing work, raising two small children (ages 2 and 8 months), etc. Plus I threw in there how active I am in social media and my use of LinkedIn, Twitter, Facebook, this blog, etc., all in the hopes that they’d see how much free PR they’d get if they selected me. Well it must’ve worked because I found out today that I’ve made the initial cut. So now I’m onto Round 2 which consists of a lengthy questionnaire followed by an in-person interview next week. Read the rest of this entry »
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?