The Daily Krier

Engaging your audience — it’s a hot topic in the social media world these days and the Milwaukee AMA chapter is no different.  We are hosting a volunteer recruitment event next Thursday and are working diligently behind the scenes to promote the event and identify and organize our volunteer opportunities.  As with many organizations and [...]

So I’m giving my first presentation via webinar tomorrow.  The topic is “Creating a Social Networking Recruitment Strategy” and we have the most registrants for any webinar we’ve held so far this year!  I’m feeling pretty confident about the topic and the presentation, but it’s still a bit nerve-wracking.  Anyway, there continues to be strong [...]

The company I work for is launching a new blog on Monday.  We already have 2 company blogs, one penned by our CEO and the other a collaboration between 3 staff members.  I’m really looking forward to this new blog as there are 7 staff members who will be contributing, talking about all things recruiting-related.  [...]

At a meeting of CMO-level marketing execs yesterday, the topic of social media came up.  Not surprising since it seems to be THE topic of discussion lately.  Everyone has questions about the strategy behind integrating social media into a marketing plan and because it’s so new, there are no clear-cut, proven templates to work from.  [...]

There’s a local carpet retailer here in the greater Milwaukee area who advertises on television quite frequently.  As I was watching the season finale of The Biggest Loser last night, one of these commercials caught my attention at the very end.  All I caught was “Malkin’s Carpets…….creating raving fans every day.”  Wow.  So someone over [...]

As the current president of the AMA-Milwaukee chapter, I work closely with my board members to set our strategic goals and implement the tactics to help us reach those goals.  As with most organizations, there are a few people who are heavily involved, with most members simply attending the programs and networking events.  One of the main [...]

One of the things I think about frequently is how often I blog (I shoot for daily), update my Facebook and LinkedIn statuses (not very frequently), and Tweet (a couple times a week).  Is it enough?  Probably not.  Then I think about how many others out there are thinking the same thing.  I read an [...]

I’m currently at a trade show in New York City, and our company is giving away a Kindle.  I would estimate that 50% of our booth traffic has heard of the Kindle (and loves it but doesn’t own one) and 50% doesn’t know what  Kindle is.  Luckily we have one to show people and everyone [...]

I have a friend who is not involved with social networking at all.  Her job is in banking so she’s busy processing loans all day, but has heard me and others talk about the various social networking sites.  I showed her Twitter and she didn’t really understand what the fuss is all about.  She asked [...]

With the rise in popularity of social networking sites and social media as a way to establish and enhance conversations with employees, customers, potential employees and more, the question arises about who is a true social media expert?  It seems like everyone is anxious to jump on the bandwagon and claim that they are experts.