I started a bootcamp in January. It’s 20 minutes of hard-core activity three times a week. Plus it starts at 5:30 a.m. This is huge for me. I am NOT a morning person. So the fact that I get up at 5 a.m. three times a week to go work out is amazing. But anyway, in talking with the bootcamp instructor, we got on the topic of social media and he’s interested in hiring me to help him with his efforts to find new clients. I initially found out about the class because they offered a one-month bootcamp for dirt cheap on Living Social. Anyway, now it’s just a matter of finding time to craft a strategy for him, then putting it into action. He’s tried Facebook advertising with limited success, but I haven’t looked to see what the ad consisted of. He’s done the Living Social deals and people attend the bootcamps for a month but not many convert to longer-term enagements.
As I think about it, I think it’s people like me he wants to reach. People who are busy but realize how important physical activity is for health (both mentally and physically); people who want to get exercise out of the way in the morning; people who need to change up their workout frequently; people who want a challenge. So where are those people and how do we reach them via social media? Food for thought, indeed. I’ll keep you posted.
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?