If you haven’t visited the site to determine your Klout score, I recommend giving it a look. As they state on their site, “the Klout score is the measurement of your overall online influence.” It takes into consideration your activity on Facebook and Twitter and, more importantly, how people are using your content. For example, do you have a lot of friends on Facebook and are they “liking” or commenting frequently on your posts? On Twitter, how many followers do you have, how many people are retweeting your tweets, how many people are adding you to lists, etc?
For anyone active or interested in social media, this is a fascinating site. My coworker Barry Diamond is close to obsessed with his Klout score and checks the site once a day. More than that, he actually makes an effort to improve his activity on Twitter and Facebook and because he blogs frequently he makes sure to post and tweet those as well as retweet posts that he likes.
As it relates to jobseekers, I’m wondering how many recruiters or hiring managers, when looking for social media “experts” are checking this site out to see how candidates fare. I’m not saying this is the only site to check how active and influential someone is, but it’s yet another tool to use when evaluating whether someone who is a supposed social media expert really is. I think back to the job posting for Best Buy in June of 2009 which required that candidates have at least 250 Twitter followers. There was a lot of uproar about if that had any bearing on how qualified the candidate was for the job. Perhaps in the future companies will be checking the Klout score of their candidates? Mine, by the way, is 22. Not bad but definitely room for improvement.
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?