I was at the HR Technology Conference in Chicago last week and made the rounds of the trade show floor. I saw lots of great new technologies (Jobvite) and said hello to current partners (JSTN, Expressume). The trade show “game” of having your badge scanned to get a water bottle or a Starbucks gift card was in full swing and to snag the swag I stopped at my fair share of booths and headed home with goodies for my kids.
Yesterday the email follow ups started from some of the companies I visited at HR Tech. Out of the three emails I received so far, two had glaring errors.
Both were sent to me, obviously, but in the body of the emails one read “Dear Barry” and one read “Good morning Anne”. Now my two fabulous Pinstripe co-workers Barry Diamond and Anne Bucher were with me at HR Tech but clearly these two companies screwed something up when uploading our info and sending out follow up emails. I’m sure these companies met a lot of people at the show, just as I met a lot of vendors. But there’s no faster way to make me completely disregard you and your company than by calling me by the wrong name – especially since you have my name in the To: field! Yes, I know it’s automated, but c’mon! Some kind of quality control is in order before you send out a mass follow up like this. FAIL!
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?