While being treated for severe back pain this past weekend, I was talking with my chiropractor about what I do for a living and how stress is affecting my back.  As we discussed my social media efforts, the chiropractor made a comment about how she didn’t understand what the fuss was about or how she could use something like Facebook for her business.  Having reviewed their website when I first started going there, I was shocked. They have such great content on their website which would easily work for a Facebook fan page — most people would be thrilled to have so much content.  How many times have I run across companies who want to get involved, yet all they want to do is push their product or service?!  Here there is so much educational content that half the work is already done!  Anyway, that discussion led to their website and how a new patient showed up at their office last week, having scheduled the appointment online.  They had no idea people could schedule appointments online and were rightly concerned about people showing up and them not knowing about it and being unable to accommodate them.  So my question was this — you are open to accepting new patients, you have people scheduling appointments through your website, you ran a new client referral program giving away an iPod touch, yet you haven’t grasped how social media can help grow your business.  Perhaps because I do this every day it seems so obvious to me.  But how many other small businesses are out there like my chiropractor and don’t know how social media could help them?

So given that she came in both days over the weekend to treat my back issue, perhaps I should return the favor and get them started?