I’m in need of ordering t-shirts for an upcoming event, and I recently received a catalog from a company that sells personalized clothing, stuff that you can embroider or silkscreen. Now I have never worked with this company before but they were referred to me by a reputable source. In fact, the person referring them gave me the name of a VP of Sales to contact (only had his email address), so I made initial contact via email. After a response back saying he’d call me the next day, I waited. I wasn’t available when he called so he left a number at which I could reach him. Great, right? Nope. When I called the number, turns out it was the company’s general phone number and since he didn’t provide his direct extension, I was left on hold waiting for the “next available customer service representative”. After waiting about 5 minutes, I gave up and hung up. At this point I was slightly annoyed but decided to give the guy a second chance. Well, I received a follow-up the next day from someone he works with but, again, I wasn’t at my desk when she called so she left a voice-mail message with a number I could reach her at. I called the number and guess what? Same thing — company’s direct number and because she hadn’t provided her extension, all I could do was wait on hold again. This time I hung up immediately. So how many chances you do give a potential vendor? At this point I’ve given them 2 chances and they’ve blown it both times. I’m definitely ready to move on to someone who actually wants my business.
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?
Matt Jacobson
October 13th, 2009 at 8:31 am
“Making it difficult for potential customers to get a hold of you” I definitely wouldn’t put that in any best practices guides for running a business. Next!