It’s hard to find the right balance between an agency who is great at website development/programming and equally strong at understanding a brand and applying it appropriately online.  I’m going through that struggle right now with my company’s website as we work on the next version.  From a backend programming and navigation standpoint, the agency is great.  From a branding standpoint, though, they fall short.  My company’s brand is very vibrant and bright and the way the color palette has been used gives the site an immature, unsophisticated look.  So now the challenge begins — bring in yet another agency to update the design of the site? Unfortunately, I think that’s the way I have to proceed.

Stepping away from the test site last week for the duration of my vacation was helpful. I got some space and looked at the site with a fresh set of eyes this past Monday.  That’s when it really struck me.  So what’s the next step?  Stay tuned to find out.  I’ll let you know.