A few months back Andrew and I purchased a pre-owned Ford Freestyle (not my dream car, but that’s not the point of this post).  On Friday an envelope arrived in the mail from the dealership where we bought the car.  Inside was a computer-generated coupon that I could give to a friend to encourage them to purchase a vehicle at that dealership.  I had to laugh — the coupon was so poorly done in every respect (including the fact that it was not even cut straight).  Why not generate a promotion via email and then track if it’s been forwarded or encourage the recipient to share with friends in turn for a reward (such as a free oil change or something along those lines)?  There are so many ideas that would allow the dealership to generate a better ROI.  I like that they made an effort but with a few small tweaks they could be even more successful.