Yesterday I received an email from my vet’s office wishing my dog, Allie, a happy birthday.  It was a nice gesture considering it’s the vet, but that got me to thinking about them being involved in social networking.  I checked out their website and it wasn’t bad, but think about how they could build their fan base by starting a Facebook fan page or a Twitter account?  People who have pets (dogs and cats, especially) typically consider them members of their family so I would think a Facebook page would be appealing, as would be following them on Twitter. 

The same thing applies to my doctor and my children’s pediatrician.  No involvement in social media yet.  I don’t recommend that they dispense medical advice via those avenues, but I’m sure they’d build a nice following on both Twitter and Facebook.  The websites for both are really basic and nothing special, so think about how they’d be able to distinguish themselves if they jumped out ahead of other providers?  I know there’s a dentist in Brookfield who tweets.  I actually thought about switching dentists for that reason (kind of a ridiculous reason to switch from a dentist that I actually like a lot so I didn’t).

Perhaps I should look into consulting to those types of businesses? Might be the ability to make a little side money there.  Hmmm……