Engaging your audience — it’s a hot topic in the social media world these days and the Milwaukee AMA chapter is no different.  We are hosting a volunteer recruitment event next Thursday and are working diligently behind the scenes to promote the event and identify and organize our volunteer opportunities.  As with many organizations and companies, we have a handful of very active members and are focusing on how to engage more of our 250+ members in the organization.  I know I personally got involved because I wanted to expand my network, add the involvement to my resume and enhance my skills.  So what drives you to get more involved in a professional organization?  And how has the economy affected your involvement? Do you tend to hunker down at work to focus on your job right now?  Or is it a good time to volunteer because you want to expand your professional network in case you need to look for a new job?  I’m curious to hear what you think so please share your thoughts!