I ordered a piece of clothing online last week and have been impressed with the level of communications and customer service ever since then.  First, I received a standard “thank you for placing your order” email, followed the next day with a link to UPS to track the shipment.  Once the package arrived, I received yet another email from the company indicating that they noticed the package had been delivered and inquiring as to if I was satisfied.  A day later another email came indicating that if I had any reason whatsoever to want to return the item, I could do so along with instructions.  Was this email overkill?

Maybe to some people, yes, but before I ordered the item I did a ton of research online and found only positive comments from people.  Now I have to admit that while I liked the product, I don’t think I’m keeping it but if my experience with the company to date is any indicator, I don’t think I’ll have any problem returning it.  That entire interaction is how you create raving fans.  Well done!