There’s a local carpet retailer here in the greater Milwaukee area who advertises on television quite frequently.  As I was watching the season finale of The Biggest Loser last night, one of these commercials caught my attention at the very end.  All I caught was “Malkin’s Carpets…….creating raving fans every day.”  Wow.  So someone over there (ad agency, most likely) is paying attention to the buzz around social media. I have to admit, I was somewhat impressed that they included that phrase in their ad.   Then I thought more about it and wondered how many people watching that commercial caught it and understood it.  And finally I wondered if there really are raving fans for carpet and for the company?  Maybe they do provide such outstanding service that they have clients out there talking them up. If so, good work!