One of the things I think about frequently is how often I blog (I shoot for daily), update my Facebook and LinkedIn statuses (not very frequently), and Tweet (a couple times a week).  Is it enough?  Probably not.  Then I think about how many others out there are thinking the same thing.  I read an article recently about how many new users join Twitter, but how many more drop off after only one month.  If the point is to engage others, share information and resources, etc., then shouldn’t the focus be on sustaining your activity?  I’m not saying you have to establish a schedule and stick to it without fail, but I do think there’s validity in maintaining what you’ve started.  That’s where it pays to do your research before jumping right in.  I don’t think there’s anything wrong with having a social media strategy for yourself much like a company does.  If that’s how you establish your personal brand online, why not put some thought behind it?  I’ve seen so-called social media experts who are not practicing what they preach.  So how can they be an expert? 

I’ve given this some serious thought lately as I prepare my presentation for next week on “Creating a Social Media Recruitment Strategy“.  As the presenter, attendees should be checking out my background to ensure I am a credible source.  And if I want to continue to position myself as an expert, I need to make sure I’m practicing what I’m recommending to others.  It does take thought, discipline and time on a daily basis.  As the saying goes, “Anything worth doing is worth doing well”.