Giving Away the Kindle
5May2009 Filed under: marketing Author: Michelle Krier
I’m currently at a trade show in New York City, and our company is giving away a Kindle. I would estimate that 50% of our booth traffic has heard of the Kindle (and loves it but doesn’t own one) and 50% doesn’t know what Kindle is. Luckily we have one to show people and everyone who sees it wants it. So the good news is that it has caused a lot of people to stop at our booth, but the real question is, how many of these people are true prospects for our organization? That’s always the case with trade shows — my personal opinion is why spend the money on cheap trinkets that people either toss afterwards or give to their kids? Then if you have a great giveaway (like a Kindle) and tons of people enter your drawing, how many of those are truly potential buyers of your product or service? Another vendor here has a Wii system with several games available for people to play. We did that for the past couple of years so now we’re onto something else. We’re always on the lookout for the latest and greatest item that would be a draw for people and the Kindle is it for now.
So we’ll get back to the office and draw a winner for the Kindle. And sift through the names of all the people who entered. If we have at least one valid lead, then I guess it’s worth it. And if by chance we’d get business from that lead, then it’s REALLY worth it.
- Tags: Kindle
2 Responses to “Giving Away the Kindle”
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The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?
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Jessica
May 6th, 2009 at 2:36 pm
We just gave away kindles at a tradeshow, however, we used the tradeshow pre-attendee list to make “appointments” with desired muckety-mucks to come to our booth for our spiel and they would get one…
Ada
May 21st, 2009 at 1:49 pm
How interesting! One of our business groups was at a tradeshow in Orlando Florida the last month, and we were considering giving away a Kindle. Long story short, we ended up raffling a Mini-Netbook instead. Opportunity lost. The booth next door was giving away a Kindle and attracted a buckful of traffic to their booth. Are we giving away a Kindle at the next tradeshow? We’ll ask the “audience” question and see how popular it will remain to be. The Mini-Netbook was pretty popular, too, and attracted quite a bit of attention though not as sensational as the Kindle next door.