So I was playing around on Twitter tonight, after deciding that I should pay more attention to it. I haven’t been tweeting that often, I hadn’t followed anyone new in a while, etc. So I did some searching, first for people in Milwaukee, then about topics/companies that interest me, and I came across WeightWatchers. Now as a current WW member, I have to say that I’m also a fan of the company overall as they’ve seemingly adopted social media tactics before it was even cool to do. They’ve got a great community of members, who participate in a variety of ways from online to at-work meetings to regular meetings. Their website is pretty user-friendly and they segment users based on a number of factors. Overall, they’re pretty on top of their game. Then I found them on Twitter and my analysis of them as a social media-savvy company has changed.
First, they have the generic icon for their photo/image. Now to WW members, their logo is pretty recognizable. I mean, it’s on everything — their website, their materials, their products, etc. So why wouldn’t they use that for Twitter? Second, I have no idea how long they’ve had a Twitter account but they are not following anyone and they have only 15 people following them (myself included). I decided to follow them to see how quickly/slowly they get up to speed. Third, I don’t see any tweets from them — AT ALL!
So how can a company who truly understands the power of a community not be harnessing the power of Twitter? With how many millions of members they likely have worldwide I think they’re missing a huge opportunity here. I surely can’t be the first one to realize this. Wake up WeightWatchers!
The Daily Krier is running commentary on what's happening in my life on a regular basis. I write about things that interest me -- my family, my hobbies, my career in marketing. The blog was born from my interest in writing, my need to become more involved in all things related to social media, and my desire to start on my personal brand. The blog title is a play on my last name. It's technically pronounced "kreer" but everyone pronounces it as "cry-er". The mis-pronounciation lends itself extremely well to the title, don't you think?