So I was playing around on Twitter tonight, after deciding that I should pay more attention to it.  I haven’t been tweeting that often, I hadn’t followed anyone new in a while, etc.  So I did some searching, first for people in Milwaukee, then about topics/companies that interest me, and I came across WeightWatchers.  Now as a current WW member, I have to say that I’m also a fan of the company overall as they’ve seemingly adopted social media tactics before it was even cool to do.  They’ve got a great community of members, who participate in a variety of ways from online to at-work meetings to regular meetings.  Their website is pretty user-friendly and they segment users based on a number of factors.  Overall, they’re pretty on top of their game.  Then I found them on Twitter and my analysis of them as a social media-savvy company has changed.

First, they have the generic icon for their photo/image.  Now to WW members, their logo is pretty recognizable.  I mean, it’s on everything — their website, their materials, their products, etc.  So why wouldn’t they use that for Twitter?  Second, I have no idea how long they’ve had a Twitter account but they are not following anyone and they have only 15 people following them (myself included).  I decided to follow them to see how quickly/slowly they get up to speed.  Third, I don’t see any tweets from them — AT ALL!

So how can a company who truly understands the power of a community not be harnessing the power of Twitter?   With how many millions of members they likely have worldwide I think they’re missing a huge opportunity here.  I surely can’t be the first one to realize this.  Wake up WeightWatchers!