After several months of suffering with back pain that doesn’t seem to be getting any better, I decided to make an appointment with a chiropractor to get things checked out.  I first logged onto my insurance provider’s website to determine which doctors were within my network.  Such luck — the chiropractor closest to my house is in my network!  What do I immediately do? I check to see if the chiropractor has a website.  Tragically he doesn’t so in my mind that’s technically one strike against him but I decide to give him a pass and call to set up an appointment.  I called a few minutes before 9 this morning, figuring someone would be in the office already, even if they technically didn’t open until 9.  Well, no one answered but I did hear a voicemail message stating that the office was closed to patients today and tomorrow, but someone would be available to schedule appointments via phone between 9 and 3.

I called back about an hour later (closer to 10) and after about 12 rings, a woman picked up and immediately asked if I could hold.  At this point, I was extremely irritated first with them not having a website and second that the phone rang so many times before someone picked up!  So my answer to her “could you please hold?” question was “no” and I hung up. 

Back to the insurance company’s website and onto chiropractor #2, who is conveniently located close to work and my home.  I called, the actual chiropractor answered(!) and after a few questions, I scheduled an appointment. What was so interesting to me about this experience was that the chiropractor asked me how I got his name.  Clearly he’s interested in how his marketing efforts are paying off.  Right there I knew I was on the right track.  After we set the date and time (he can get me in tomorrow morning already!) he gave me very specific directions to his office. Now I knew approximately where he was located but he insisted on determining where I was coming from so I could find his place with no problem.  What great customer service!

I have to say, I’m feeling pretty optimistic about this chiropractor.  Such a different experience between the two places I called.  And with so many choices out there for consumers (not only for chiropractic services but in general), chiropractor #2 sure knows how to make a great first impression!  Now hopefully he’ll be able to work wonders on my back!